Bottleneck to Boss. Why are you holding your business back?
Are you looking to grow your business? If the answer to that is ‘yes’ but it isn’t happening, then the next question is – ‘are YOU holding your business back?’
What often happens in small businesses is that the owner naturally does everything – at first. There is only you right? Or maybe you start as a partnership, so there are 2 of you – Yippee! And you do a great job, so your business naturally grows.
At some point though, you have run out of hours to do any more work, and so the only solution is to outsource or hire staff. Either way with this one, it often doesn’t work out. And the reason is potentially, that you don’t trust anyone else to do the job right. Or sometimes – you haven’t briefed them properly. But mostly the first one.
The problem with this is it inhibits your growth.
If you find that all the decisions land at YOUR feet, and that is a customer has an issue they only call YOU, then you aren’t managing a business, you are managing yourself. And there is only one of you, and there are only 24 hours in a day.
If you try to control everything then you create a bottleneck in your business. And no-one will help you to solve it – because you have made it very clear that you want to do everything, so why should they help?
At some point, you need to make a decision to let some stuff go. Yes – you might be the best copywriter in your business. But if all the publication and marketing team are sitting around twiddling their thumbs waiting for your copy, which you haven’t written yet because 3 customers have contacted you today and you had to deal with that, then nothing is getting done is it?
You might have to decide to let something go, and see what happens.
If you take the time to hire or train someone to do some of the work you are currently doing, it may feel painful. It may give you a sleepless night even. But just imagine how good it will feel when you have people who can take stuff off your shoulders so that you are not working 18 hours a day 7 days a week.
You can still work those hours if you want – but it is your choice and not because ‘no-one else can do it’. Here’s the thing. If there is a job that someone else in the world CAN do, it means you don’t have to do it. You may choose to do it, but please don’t kid yourself that no-one else can, because that is just not true.
The only reason someone else cannot do a job is that – you don’t trust them to do it, you haven’t trained them to do it, or you haven’t hired the right people yet. Your job should be to find the right people, train them and then trust them. Not to do everything yourself. Or your business will never grow.
So – is it time to stop being the bottleneck and start being the boss?
If you know it is, but you are not sure how to do that – email me on firstname.lastname@example.org for a no-obligation strategy call.